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IIT

IIT is an apparel brand that caters to the female fashionistas of India. With 35 stores across the country, it aspires to be the most sought after fashion brands, bringing to the Indian women globally chic and classy fashion trends at the most affordable prices. apparel brand.

The challenge

Our biggest challenge was to design their e-commerce website with an international look and feel. To be up against major brands on the internet, it had to exude the style it wished to offer to its consumers. Another problem was dealing with technical issues related to transactional errors and making it scalable on a platform where the Inventory management team could easily manage it.

IIT

The Project

We overhauled the entire look of the website by overhauling their photos, content and design. According to the requirements of the team, we created a backend environment on Python which upped its scalability. The home page, which is the most important page to attract customers, was redesigned in a way that enhanced their product display.